The rise of the Chinese shopper!

Consumers in China are on a shopping spree, not only within their own market but they also seem to be expanding their view overseas. In 2012, Chinese shoppers spent USD$190 billion outside of China. This is not only more than any other country,it’s the highest amount ever recorded.Sites such as USzCN.com have been smartly adapting to this trend by giving Chinese consumers the option to order products from the worldwide market through them.

It’s clear that Chinese consumers who order abroad are mainly interested in exclusive and expensive products and it has become immensely popular as Chinese look to purchase goods which could otherwise not be found in their country.  The products that are being bought overseas are; Watches, Jewelry, Luxury Wines & Spirits, Bags, Shoes, Cosmetics andPerfumes, Apparel, Accessories.

The main reason why Chinese consumers prefer to buy their luxury products abroad, is because purchases in China are seen as inferior and possibly fake. While the Europeans and Americans that order their products directly from China are going for the bargains.

This is a fun comparison and we think this is a sign for the future demand on both sides. In the future we expect both markets to develop in this way. Recession will continue in Europe and the US making the demand for cheaper products high whilst in China economic growth will continue and more and more people will be able to spend more money on consuming.