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How to market a yellow umbrella?

Protesters becoming marketeers?

How Hollywood is courting China

China has become Hollywood's second market and pleasing Chinese audiences and censors is more important than ever. But is Hollywood bowing in the right direction?

Can Chinese OPPO conquer the world?

Out of of nowhere a new high-end smartphone appeared. Where other brands spend millions on marketing and announce their new models months ahead, the OPPO Find 5 just made a silent entrance. Despite its quiet nature, the Find 5 already created a lot of buzz

Big yellow Duck a prey to Chinese censors?

It's june 4th, the 24th anniversary of the Tiananmen Square Massacre. How dit the beloved yellow duck got caught up in the cat-and-mouse game between censors and Chinese netizens?

Pepsi and Chinese pop-culture

Pepsi has been in China for over 30 years and faced the huge challenge of becoming Chinese. How did they succeed?

Friday 19 July 2013

Products specifically made for the Asian market.

When living or traveling in China you come across products that you would never imagine to see in the Western world. I thought it would be nice to share this experience with you.

When I first visited a China based partner company I experienced  something entirely new during the 1 hour lunch break. During this break around 70% of the people grabbed a pillow from their suitcase and went for a 30 minute nap on top of their keyboard. 2 weeks later I discovered this product was trending and hot selling on a Chinese shopping website Aliexpress;





Part of the product description;
It looks like a large hood, almost completely covering the head and neck, only his nose and mouth breathing. It also has two side holes, a user can extend the hand, completely isolated from the external interference, resulting in the privacy and comfort in small spaces have a nap.

I think this is a perfect example of a product that is of perfect use in China but would not stand a chance in Europe due to cultural differences. How would people in your office look at you when you pull this out of your bag?

Have you encountered specific products traveling or living in China? Let us know in the comment section if you have.

For now one more product I like to share: put your baby to work! and get a shiny floor :)




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